WHAT’S THE SCOOP?
An Internet Treasure Hunt Exploring Entrepreneurship

 

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Working with a partner, find the Ben & Jerry’s Ice Cream website using the keywords Ben & Jerry.  Once you have found their website, search out the answers to the following questions.  You will need to use many links within this site to find all the answers.  Don’t give up—all the answers are there!  The first pair that answers all the questions correctly will earn a free ice cream from the cafeteria.

1. When was Ben & Jerry’s founded and where? ____________________________

2. How much startup capital was needed to start  B & J’s _____________________

3. What are the 3 main parts of their mission statement?

a. ____________________________________________________
b. ____________________________________________________
c. ____________________________________________________

4. How is Ben & Jerry’s listed on the stock exchange (NASDAQ)?______________

5. According to their organization chart, who is the CEO? ____________________

6. Where do proceeds from Cherry Garcia ice cream go? ______________________

7. What is Oprah’s favorite flavor of ice cream?_____________________________

8. How did Ben & Jerry meet? __________________________________________

9. What local college did Ben attend? ____________________________________

10. What countries outside the United States have scoop shops or partnerships?

11.  What is a Partnership?         ______________________________________________________________

12. Which country outside the US was the first to open a Ben & Jerry’s shop? ______________________________________________________

13. How much free ice cream do employees get everyday?__________________

14. What local city did Ben & Jerry first investigate to start their business?_________

15. Why did they decide not to locate in that local city?________________________

16. What is one of the largest causes of toxic water pollution in the United States?   ______________________________________________________________

17. What is dioxin and how is it used?______________________________________

18. When is free ice cream cone day?__________________________________

19. How many free cones were given out in 2000?__________________________

20. Is Holy Cannoli ice cream still made?
 

 

 

BONUS

Print and build a cow, a garage, or colonial building from your website traveling to display when our guest speaker comes to class.